Credit Card and Loan “Junk Mail” Under Fire September 25, 2006
Posted by Tim Raines in : case studies, news , trackbackUnsolicited credit offers are irking politicians in the UK, some of whom are calling for increased regulation. Liberal Democrat MP Norman Baker said: “Junk mail selling washing powder is irritating and wasteful. But junk mail that encourages people to make decisions that can lead to losing their houses is altogether more serious.”
From this article:
[Capital One] has mailed an estimated one million fake £100,000 cheques to households to entice them to borrow up to that sum. The loan is secured against their property even if they have a mortgage.
Official-looking reply addresses, checks and other tricks may get your direct mail piece opened, but then what? You’ve attempted to start a customer relationship under false pretenses. Is that the image you want your customers (and, worse…the 90% plus prospects that do NOT respond to your offer) to have of your company?
Put your best foot forward in your marketing efforts. Just make sure it’s the truth.
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UK Politicians Turn Up Heat on Credit Offers…
Our sister site, Direct Tips on Direct Marketing, has an interesting post regarding tricking your prospects and customers.
Here’s a repost:
Unsolicited credit offers are irking politicians in the UK, some of whom are calling for increased regulat…